Excellence

If you want to have a shift in your position (job, business...) to get more money, more business, more customers etc., you must CREATE MORE VALUE.

Why this is so important?

If you do your job just enough to get paid, you just get money in exchange of your hours spent at your work. You become a part of the circle "as long as needed".

In today's world this is not enough anymore if you want to prosper and have also some fun with it.

Let us make an example:
On your way to your office you stop in a coffee shop, order a cup of coffee, you pay, you get your coffee and that's it. Guy serving this cofee seems a little bored but cofee is good, price is ok, enviroment is ok and you get what you have paid for. Fair enough.

However, someday along the the way to your office you stop in a cofee shop few blocks further and there is a guy who actually enjoys preparing coffee for you, give's you also a smile, nice chat  ... and suddenly there is whole new story on the way.

This new guy actually made a step from being good coffee-shop-employee to being excellent.
And guess what: he is also making money and he is having also fun. People actually like him.

This doesn't mean that his coffee is more expensive than others. No.

It is a question of so called "user's experience."

Price and value are not necessarily the same thing.
Actually they rarely are.

EdvardKadic.com