Why traditional coaching fails

Most schools are based on the traditional coach approach. It is about helping people or taking them “from where they are to where they want to go.”

Essentially, this philosophy of coaching involves working with individuals, couples, groups, or organizations to help them clarify and focus on a goal, determine action plans and next steps and move them forward as they seemingly desire.  That traditional model provides focus and organization, and does help people to achieve their goals.

However, because people and their lives are much more complicated than they appear to be, and because every aspect of their lives has an impact on the goal they say they want, the results the traditional method of coaching brings are often insignificant and short-lived.

This is because the traditional model of coaching focuses on a person's actions. When you help change someone's actions, they will get some results; but changes at this level aren't sustainable because the underlying thoughts and emotions that truly drive actions are not addressed.

Without changing core thoughts and emotions, clients will revert back to their old routines and actions.

The only way to create sustainable change and exponentially greater results is to help individuals change the way they think and feel by helping them break through their limiting thoughts and emotional responses, and replace them with supportive, empowering beliefs that get them to take powerful and consistent action.